Tag Archives: makeup

highlights: 2016 NYC International Makeup Artists Trade Show Like

Let me tell you about a day in a life of a makeup artist. Well, not a usual day – I don’t really go around attending makeup trade shows every day, especially as an on-looker… So, on a cloudy April day, my fellow makeup artists and I headed to Pier 94 to join the around-the-corner line of beauty pros and makeup artists waiting in the cold for the opening of the PRO day at the NYC IMATS (International Makeup Artists Trade Show).

The show takes place in various locations such as Los Angeles, London, Sydney, Toronto, Vancouver and New York and is open to general public, except the PRO-card events. Makeup artists from film, television, fashion and theater come here to see and to be seen. This is a great place to connect, network and stock up on makeup products.

In the past, I have always worked at this event with various brands but this year I decided to take a break and attend as a guest. I am very excited that I finally got a chance to calmly explore the products and shop around (if you plan to attend, WARNING: heavy spending is predicted and might be unavoidable!)

First stop was to see my friends at Eve Pearl’s booth. They were getting ready for a busy show with  bloggers and beauty influencers. There were some awesome new products, which you can check out on Eve’s website.
Next stop – Jouer Cosmetics. I was super happy to see this brand at the show, they have the most gorgeous tinted moisturizers and the prices are unbeatable. I got a couple of Luminizing moisturizers for myself. Recommend: Matte Moisture Tint formula for oily skin and for men’s grooming.
Now to the Frends Beauty – a go-to beauty supply store offering lashes for just $1 – how awesome is that? ! One can never have too many fake lashes when you are a makeup artist or just someone who loves full lashes!
Noticed a new  vendor this year – “Lashes in the box” from San Francisco. The brand offers synthetic lashes as well as lashes made from human hair. I got myself a box of those (10 pairs for $20, N17), packed in a sleek black box which is great for traveling and keeping all the lashes in one place.
Walking, walking… Hey, here is Eric Coffman – the owner of “Graftobian Professional Makeup”.  Got some great advice from him on using his product . Thanks, Eric!
Oh, look, one of my favorite booths – Besame Cosmetics by Gabriela Hernandez. If you want to time-travel in the world of beauty you should check out these vintage looking products inspired by the golden age of cinema in Los Angeles. I absolutely loved it.
And now, let me tell you about my latest obsession –  Natasha Denona Makeup Line launched by Beautylish in the US this year. Honestly, the eye shadows are on another level of pigmentation and the quality is just outstanding. The product is pricey but worth every penny. I got a chance to meet Natasha at the show. If you have never seen her videos, I suggest you do so as soon as you are done reading this post – she does an incredible job using all her makeup products. Natasha, who is based in Tel Aviv, invited me to her studio – I hope to be booking a trip there in the near future and I will definitely take her up on the offer.
Tip for a PRO: sign up for Natasha’s 30% Pro Discount if you are MUA, cosmetologist or aesthetician.
Last but not least – Rae Morris and the launch of her new book “Makeup Masterclass”. Rae is an Australian makeup artist who works with celebrities and superstars and her new book is a must-have for any makeup artist or just a makeup enthusiast. I attended her presentation and was amazed at how much useful knowledge I took away.


A few other workshops I want to mention that took place are HOW TO GIVE PROSTHETICS LIFE by special make-up effects artists Mike Marino and Mike Fontaine doing a character make-up demo onstage;   a BRIDAL MAKE-UP: HOW TO TAME THE BRIDEZILLA by Megan Garmers; and #LIPOFTHEDAY WITH @DAMMITNICHOLEOCC by Nichole Christine of Obsessive Compulsive Cosmetics.

As I was walking down the isles, I got to test Facebook’s newest feature – Live Stream! This is awesome – now everyone can have their own “reality show”! The energy at the show was great and I had a lot of fun hanging out with all these talented people,  creators of beauty, innovators, entrepreneurs, educators and artists gathered under one roof…

till next year, IMATS!


Look for IMATS events in your area and follow on social media.

Introducing Eve Pearl Like

Eve Pearl is a 5-time Emmy Award Winner, Author, and Authority on Beauty.  She is a leader in the industry with two decades of experience as a makeup professional in TV, film, theater and she has been setting the standards and trends in global beauty industry.

Tamara had a chance to sit down for an interview with Eve, we hope you’ll find it interesting. Continue reading Introducing Eve Pearl Like

Color Correcting – to do or not to do… Like

Cosmetics and Makeup have been a big part of women’s life for centuries in every society on earth, with ups and downs throughout the history. In the last decade or so, primarily thanks to the social media, the beauty industry has grown to a multi-billion dollar level, targeting women and men of all ages and complexion. In the 21st century the consumer demand for beauty essentials is enormous, with thousands of brands out there, and yet, finding the right product can be quite challenging and intimidating.
Being exposed to many makeovers, I witness what the RIGHT makeup does – its magical power to change a woman’s attitude, lift her confidence and make her appreciate her own natural beauty is fascinating. Agree, investing in quality makeup is a must, HOWEVER, knowing what looks good on you is equally important and a wrong choice of everyday cosmetics and makeup can lead to physical and emotional instability.
As a makeup artist with over 5 years of professional experience, I see the challenges first hand – very often customers approach me with requests to make them look like certain celebrities as they appear in social media, or I get presented with long lists of beauty products suggested by some social media beauty “guru” in order to achieve flawless and spotless look. However, these women don’t realize that most of the social media images are filtered through editing apps and tons of product is used to achieve the perfect looks (or the models have perfect skin to begin with.)  My advice is to find your face instead of trying to look like someone in a YouTube makeup tutorial – study your skin, your eyes, your cheek bones, experiment with products and styles to find what works the best for you. When shopping for makeup or skincare, don’t be embarrassed to ask questions and don’t necessarily go for the most expensive or the most talked about products – from time to time it’s okay to try less known brands, chances are these work as well and maybe even better than instafamous ones! Invest in products that look and feel good on you and are SIMPLE to use.
Another point to consider when buying a makeup product, is that a makeup application requires skills and time in order to achieve decent results. A modern woman just doesn’t have too much time and patience to spend in front of the mirror on a daily basis, and so I try to educate my customers by suggesting the right products and makeup routines that are simple yet effective.
Let’s look at the latest trends in beauty – this past season social media was HUGE on heavy Contour/Highlight, as well as brows.  Right now, the BIG BUZZ is color correcting.  Just check out endless beauty instagramies and you’ll notice that color correcting is being used left and right. Color correcting is nothing new for makeup professionals but for the everyday makeup wearer this product is just being introduced and we need to be careful when deciding whether to use it or not. Before you consider it, ask yourself: “Does my skin type really require the use of color correcting?” In most cases, color correcting is just an extra step which is not really required unless a person has serious dermatological problems.
Here is an example of how the right makeup product and application process embrace the natural beauty – Anna volunteered to be my model for this demonstration, stating that the redness on her cheeks, spider veins around the nose, and dark under eyes qualify her as a near perfect candidate to prove my point (Anna’s words, not mine!)
 anna makeup
I started with applying a moisturizer all over the face. I used green based color correcting primer by Givenchy Beauty on the left side of the face. Notice how the primer nicely covered the redness and brightened her skin without looking like she has a corrector (excellent product!). Now step two is to cover the primer with a foundation – looks great! For the other side of the face, I skipped the color correcting primer and applied  Eve Pearl HD Cream foundation duo in light tone.  As you can see, the Eve Pearl’s duo does the same job – it covers all skin imperfections, takes away redness, blends nicely, with the difference being that the application process is one step easier.
This shows that for small to medium skin flaws, it is not necessary to use color correcting primer – great results can be achieved with less steps/products.
Next step:
– Filled in the brows (notice the difference in Anna’s brows on the second picture). Eyebrows make a big difference on a person’s face:  they can make you look beautiful and young when done right, or mean and surprised when a wrong color and arch is used. So, unless you are an actress playing the wicked witch, forget the ANGRY BIRDS EYEBROWS -they are scary!!
Finishing touches:
– Makeup set by Hourglass – AMBIENT LIGHT TRIO (favorite powders)
– my latest obsession – liquid lipstick PLUM NAKED by EVE PEARL BEAUTY (long wearing, non drying, lip plumping formula.)


‘Til we meet again…