Let me tell you about a day in a life of a makeup artist. Well, not a usual day – I don’t really go around attending makeup trade shows every day, especially as an on-looker… So, on a cloudy April day, my fellow makeup artists and I headed to Pier 94 to join the around-the-corner line of beauty pros and makeup artists waiting in the cold for the opening of the PRO day at the NYC IMATS (International Makeup Artists Trade Show).
The show takes place in various locations such as Los Angeles, London, Sydney, Toronto, Vancouver and New York and is open to general public, except the PRO-card events. Makeup artists from film, television, fashion and theater come here to see and to be seen. This is a great place to connect, network and stock up on makeup products.
In the past, I have always worked at this event with various brands but this year I decided to take a break and attend as a guest. I am very excited that I finally got a chance to calmly explore the products and shop around (if you plan to attend, WARNING: heavy spending is predicted and might be unavoidable!)
First stop was to see my friends at Eve Pearl’s booth. They were getting ready for a busy show with bloggers and beauty influencers. There were some awesome new products, which you can check out on Eve’s website.
Next stop – Jouer Cosmetics
. I was super happy to see this brand at the show, they have the most gorgeous tinted moisturizers and the prices are unbeatable. I got a couple of Luminizing moisturizers for myself. Recommend: Matte Moisture Tint formula for oily skin and for men’s grooming.
Now to the Frends Beauty
– a go-to beauty supply store offering lashes for just $1 – how awesome is that? ! One can never have too many fake lashes when you are a makeup artist or just someone who loves full lashes!
Noticed a new vendor this year – “Lashes in the box
” from San Francisco. The brand offers synthetic lashes as well as lashes made from human hair. I got myself a box of those (10 pairs for $20, N17), packed in a sleek black box which is great for traveling and keeping all the lashes in one place.
Walking, walking… Hey, here is Eric Coffman – the owner of “Graftobian Professional Makeup
”. Got some great advice from him on using his product . Thanks, Eric!
Oh, look, one of my favorite booths – Besame Cosmetics
by Gabriela Hernandez. If you want to time-travel in the world of beauty you should check out these vintage looking products inspired by the golden age of cinema in Los Angeles. I absolutely loved it.
And now, let me tell you about my latest obsession – Natasha Denona
Makeup Line launched by Beautylish in the US this year. Honestly, the eye shadows are on another level of pigmentation and the quality is just outstanding. The product is pricey but worth every penny. I got a chance to meet Natasha at the show. If you have never seen her videos, I suggest you do so as soon as you are done reading this post – she does an incredible job using all her makeup products. Natasha, who is based in Tel Aviv, invited me to her studio – I hope to be booking a trip there in the near future and I will definitely take her up on the offer.
Tip for a PRO: sign up for Natasha’s 30% Pro Discount
if you are MUA, cosmetologist or aesthetician.
Last but not least – Rae Morris
and the launch of her new book “Makeup Masterclass”. Rae is an Australian makeup artist who works with celebrities and superstars and her new book is a must-have for any makeup artist or just a makeup enthusiast. I attended her presentation and was amazed at how much useful knowledge I took away.
A few other workshops I want to mention that took place are HOW TO GIVE PROSTHETICS LIFE by special make-up effects artists Mike Marino and Mike Fontaine doing a character make-up demo onstage; a BRIDAL MAKE-UP: HOW TO TAME THE BRIDEZILLA by Megan Garmers; and #LIPOFTHEDAY WITH @DAMMITNICHOLEOCC by Nichole Christine of Obsessive Compulsive Cosmetics.
As I was walking down the isles, I got to test Facebook’s newest feature – Live Stream! This is awesome – now everyone can have their own “reality show”! The energy at the show was great and I had a lot of fun hanging out with all these talented people, creators of beauty, innovators, entrepreneurs, educators and artists gathered under one roof…
till next year, IMATS!
Look for IMATS events in your area and follow on social media.