Cosmetics and Makeup have been a big part of women’s life for centuries in every society on earth, with ups and downs throughout the history. In the last decade or so, primarily thanks to the social media, the beauty industry has grown to a multi-billion dollar level, targeting women and men of all ages and complexion. In the 21st century the consumer demand for beauty essentials is enormous, with thousands of brands out there, and yet, finding the right product can be quite challenging and intimidating.Being exposed to many makeovers, I witness what the RIGHT makeup does – its magical power to change a woman’s attitude, lift her confidence and make her appreciate her own natural beauty is fascinating. Agree, investing in quality makeup is a must, HOWEVER, knowing what looks good on you is equally important and a wrong choice of everyday cosmetics and makeup can lead to physical and emotional instability.As a makeup artist with over 5 years of professional experience, I see the challenges first hand – very often customers approach me with requests to make them look like certain celebrities as they appear in social media, or I get presented with long lists of beauty products suggested by some social media beauty “guru” in order to achieve flawless and spotless look. However, these women don’t realize that most of the social media images are filtered through editing apps and tons of product is used to achieve the perfect looks (or the models have perfect skin to begin with.) My advice is to find your face instead of trying to look like someone in a YouTube makeup tutorial – study your skin, your eyes, your cheek bones, experiment with products and styles to find what works the best for you. When shopping for makeup or skincare, don’t be embarrassed to ask questions and don’t necessarily go for the most expensive or the most talked about products – from time to time it’s okay to try less known brands, chances are these work as well and maybe even better than instafamous ones! Invest in products that look and feel good on you and are SIMPLE to use.
Another point to consider when buying a makeup product, is that a makeup application requires skills and time in order to achieve decent results. A modern woman just doesn’t have too much time and patience to spend in front of the mirror on a daily basis, and so I try to educate my customers by suggesting the right products and makeup routines that are simple yet effective.Let’s look at the latest trends in beauty – this past season social media was HUGE on heavy Contour/Highlight, as well as brows. Right now, the BIG BUZZ is color correcting. Just check out endless beauty instagramies and you’ll notice that color correcting is being used left and right. Color correcting is nothing new for makeup professionals but for the everyday makeup wearer this product is just being introduced and we need to be careful when deciding whether to use it or not. Before you consider it, ask yourself: “Does my skin type really require the use of color correcting?” In most cases, color correcting is just an extra step which is not really required unless a person has serious dermatological problems.
Here is an example of how the right makeup product and application process embrace the natural beauty – Anna volunteered to be my model for this demonstration, stating that the redness on her cheeks, spider veins around the nose, and dark under eyes qualify her as a near perfect candidate to prove my point (Anna’s words, not mine!)I started with applying a moisturizer all over the face. I used green based color correcting primer by Givenchy Beauty on the left side of the face. Notice how the primer nicely covered the redness and brightened her skin without looking like she has a corrector (excellent product!). Now step two is to cover the primer with a foundation – looks great! For the other side of the face, I skipped the color correcting primer and applied Eve Pearl HD Cream foundation duo in light tone. As you can see, the Eve Pearl’s duo does the same job – it covers all skin imperfections, takes away redness, blends nicely, with the difference being that the application process is one step easier.This shows that for small to medium skin flaws, it is not necessary to use color correcting primer – great results can be achieved with less steps/products.Next step:– Filled in the brows (notice the difference in Anna’s brows on the second picture). Eyebrows make a big difference on a person’s face: they can make you look beautiful and young when done right, or mean and surprised when a wrong color and arch is used. So, unless you are an actress playing the wicked witch, forget the ANGRY BIRDS EYEBROWS -they are scary!!Finishing touches:
– Makeup set by Hourglass – AMBIENT LIGHT TRIO (favorite powders)and– my latest obsession – liquid lipstick PLUM NAKED by EVE PEARL BEAUTY (long wearing, non drying, lip plumping formula.)
TADA!‘Til we meet again…