highlights: 2016 NYC International Makeup Artists Trade Show Like

Let me tell you about a day in a life of a makeup artist. Well, not a usual day – I don’t really go around attending makeup trade shows every day, especially as an on-looker… So, on a cloudy April day, my fellow makeup artists and I headed to Pier 94 to join the around-the-corner line of beauty pros and makeup artists waiting in the cold for the opening of the PRO day at the NYC IMATS (International Makeup Artists Trade Show).

The show takes place in various locations such as Los Angeles, London, Sydney, Toronto, Vancouver and New York and is open to general public, except the PRO-card events. Makeup artists from film, television, fashion and theater come here to see and to be seen. This is a great place to connect, network and stock up on makeup products.

In the past, I have always worked at this event with various brands but this year I decided to take a break and attend as a guest. I am very excited that I finally got a chance to calmly explore the products and shop around (if you plan to attend, WARNING: heavy spending is predicted and might be unavoidable!)

First stop was to see my friends at Eve Pearl’s booth. They were getting ready for a busy show with  bloggers and beauty influencers. There were some awesome new products, which you can check out on Eve’s website.
Next stop – Jouer Cosmetics. I was super happy to see this brand at the show, they have the most gorgeous tinted moisturizers and the prices are unbeatable. I got a couple of Luminizing moisturizers for myself. Recommend: Matte Moisture Tint formula for oily skin and for men’s grooming.
Now to the Frends Beauty – a go-to beauty supply store offering lashes for just $1 – how awesome is that? ! One can never have too many fake lashes when you are a makeup artist or just someone who loves full lashes!
Noticed a new  vendor this year – “Lashes in the box” from San Francisco. The brand offers synthetic lashes as well as lashes made from human hair. I got myself a box of those (10 pairs for $20, N17), packed in a sleek black box which is great for traveling and keeping all the lashes in one place.
Walking, walking… Hey, here is Eric Coffman – the owner of “Graftobian Professional Makeup”.  Got some great advice from him on using his product . Thanks, Eric!
Oh, look, one of my favorite booths – Besame Cosmetics by Gabriela Hernandez. If you want to time-travel in the world of beauty you should check out these vintage looking products inspired by the golden age of cinema in Los Angeles. I absolutely loved it.
And now, let me tell you about my latest obsession –  Natasha Denona Makeup Line launched by Beautylish in the US this year. Honestly, the eye shadows are on another level of pigmentation and the quality is just outstanding. The product is pricey but worth every penny. I got a chance to meet Natasha at the show. If you have never seen her videos, I suggest you do so as soon as you are done reading this post – she does an incredible job using all her makeup products. Natasha, who is based in Tel Aviv, invited me to her studio – I hope to be booking a trip there in the near future and I will definitely take her up on the offer.
Tip for a PRO: sign up for Natasha’s 30% Pro Discount if you are MUA, cosmetologist or aesthetician.
Last but not least – Rae Morris and the launch of her new book “Makeup Masterclass”. Rae is an Australian makeup artist who works with celebrities and superstars and her new book is a must-have for any makeup artist or just a makeup enthusiast. I attended her presentation and was amazed at how much useful knowledge I took away.


A few other workshops I want to mention that took place are HOW TO GIVE PROSTHETICS LIFE by special make-up effects artists Mike Marino and Mike Fontaine doing a character make-up demo onstage;   a BRIDAL MAKE-UP: HOW TO TAME THE BRIDEZILLA by Megan Garmers; and #LIPOFTHEDAY WITH @DAMMITNICHOLEOCC by Nichole Christine of Obsessive Compulsive Cosmetics.

As I was walking down the isles, I got to test Facebook’s newest feature – Live Stream! This is awesome – now everyone can have their own “reality show”! The energy at the show was great and I had a lot of fun hanging out with all these talented people,  creators of beauty, innovators, entrepreneurs, educators and artists gathered under one roof…

till next year, IMATS!


Look for IMATS events in your area and follow on social media.

Health Briefs: Love Your Heart Like


As a kid, growing up in Georgia (country, not the state), I remember hearing words “heart attack” very often. Maybe it was the traditional diet that circles around mtsvadi, khinkali and khachapuri, and maybe it was the lifestyle where a majority of population over the age of 40 wore gym pants just to stretch out on a couch after a long day at work, but it seemed as every other person around me had some sort of a heart issue. As a matter of fact, all four of my grandparents passed away from various forms of a heart disease. That is why every time I get a pinch in my chest I panic and pick up my phone to schedule an appointment with my doctor. Right away I jump on a treadmill, start to re-think my diet, and try to lower my stress level, but those efforts don’t last long – as pain fades away, so is my attempt at a healthier lifestyle.

And so, when at a recent health event at work I heard that heart disease is the leading cause of death for men and women in the world, I was troubled. The good news, said the presenter, is that 80% of cardiac issues can be prevented through education and lifestyle changes. Lack of exercise, a poor diet and other unhealthy habits can take their toll over the years. Anyone at any age can benefit from simple steps to keep their heart healthy, you are never too young— or too old — to take care of your heart.

Here’s how:
1) BE ACTIVE. Get at least 30 minutes of moderate physical activity each day (for example, fast walking or taking stairs instead of escalators), five times per week. Children need 60 minutes a day–every day–of physical activity, so find ways to workout with your kids.

2) MODIFY YOUR FAMILY’S DIET. Choose foods low in sodium, saturated and trans fats. Eat plenty of fruits and vegetables, fiber-rich whole grains, nuts, and fish (preferably the oily kind, twice a week). Select leanest cuts of meat and poultry, limit red meat, salt and sugar-sweetened beverages. Introduce such items to your diet as flax seeds and raw unprocessed coconut oil.

3) CONTROL YOUR CHOLESTEROL. Cholesterol is a waxy substance and our bodies use it to make cell membranes and some hormones, but when you have too much bad cholesterol (LDL), it combines with white blood cells and forms plaque in your veins and arteries. These blockages lead to heart disease and stroke.

4) MANAGE YOUR BLOOD PRESSURE. High blood pressure is a major risk factor for heart disease and stroke. When your blood pressure stays within healthy ranges, you reduce the strain on your heart, arteries, and kidneys which keeps you healthier longer.

5) LOSE WEIGHT. If you have too much fat — especially if a lot of it is at your waist — you’re at higher risk for such health problems as high blood pressure, high blood cholesterol and diabetes. If you’re overweight or obese, you can reduce your risk for heart disease by successfully losing weight and keeping it off. Even losing as few as five or ten pounds can produce a dramatic blood pressure reduction. Calculate your body mass index (BMI) to help you determine if you need to lose weight.

6) REDUCE BLOOD SUGAR. Most of the food we eat is turned into glucose (or blood sugar) that our bodies use for energy. Your body makes a hormone called insulin that acts like a carrier to take your food energy into your cells. If your fasting blood sugar level is below 100, you are in the healthy range. If not, your results could indicate diabetes or pre-diabetes. Although diabetes is treatable and you can live a healthy life with this condition, even when glucose levels are under control it greatly increases the risk of heart disease and stroke.

7) QUIT SMOKING. Did you know that just one year after you quit, you’ll cut your risk of coronary heart disease by 50 percent?

8) DON’T LET STRESS GET OUT OF CONTROL. In this fast paced environment, it is difficult to stay completely stress free no matter where you live. My personal mantra on dealing with pressure is not to keep bad memories in my head, not to stress over things I can’t control or change and always have a plan B (and a plan C in case if plan B doesn’t work :-). I also tend to “file-away” good memories such as things I am proud of, fun events and faces that make me smile, and if I am ever down in my spirits, I go straight to that “file” and “retrieve” those memories and all goes back to normal.

And so, to add to my list of feel-good memories, on May 19th I will be joining my colleagues for the 2016 Wall Street Run and Heart Walk organized by American Heart Association in NYC. This is a competitive 3-mile run and a non-competitive walk, with more than 11,000 people anticipated to attend. Participants will enjoy free health screenings, nutrition and fitness demonstrations, information and product sampling. You are welcome to join my fundraising efforts or start your own campaign. If you are in New York, sign up and come downtown at 6 pm on May 19th and take part! Look for similar events in your area and take care of your HEART!

Visit Americas Heart Association site for more information on how to stay healthy.